Years ago, when someone needed a product or service, they turned to print directories or considered media advertising. Now, the first thing we do is sit in front of the computer or take the cell phone, and review the list of options that Google offers us .
That is why it is so clear that businesses, no matter what your size or age in the market, need to have a presence on the Internet . And this goes far beyond having a website.
So today we want to share with you a list of 10 steps for your brand and your value proposition to have an online presence. These tasks are presented from smallest to largest, according to the work, time and resources that you want to allocate to this strategy and, of course, the results that you would like to achieve.
- Open a company profile on Facebook
This social network is one of the first references for consumers. And while organic growth in the number of followers is already more difficult, it is still a free option to land on the Internet.
- Follow with Instagram
This platform is almost essential for the sale of products, since the images, videos and stories offer a lot of valuable information about its characteristics and the user experience.
- Generate a business listing on Google
It is essential that your business premises appear in the most powerful Internet search engine in the world. And the good news is that you don’t have to have a website to register. You just have to go to Google My Business and fill in the details.
- Create a web page
An Internet site is an essential credibility factor for a brand. Start by including basic information about your company (what it sells or what it does, where it is located, who the founders are) and make sure it has an agile and responsive design that adapts to the screens of mobile devices.
- Define keywords from the beginning
Do not leave the SEO strategy for when you are already generating content. To be efficient, define from the beginning the keywords that best define your value proposition and how you are going to distribute them between the pages, the categories of the site, the tags and the long-tail keywords for the posts.
- Create a blog
Educational content, and that positions your personal brand or that of your company as an authority in its field , is essential to gain positions in the Google search engine and make your current and potential customers find you.
- Upload videos to YouTube
This social network has become the second most used search engine in the world, after Google. So when you have the resources and time, it’s key that you start producing tutorials, customer testimonials, and promotional videos.
- Register your website in Google Search Console
This free Google service helps you detect and solve all those problems that may affect the appearance of your site in Google search results . This step is a must!
- Start measuring results
Incorporate a plug-in to your website to see how the number of visits to the page evolves, which are the most consulted sections or which countries the visitors are from.
- Create a Google Adwords account
The organic growth of a page is limited. At some point, your brand’s digital visibility strategy should include an online advertising budget , and Google sponsored ads are the most effective option (although not the cheapest).
- Invest in Facebook Ads or Instagram for Business
Ideally, if you are going to do it yourself, you should first take some training, to understand how each platform works and thus make the most of your resources.